ClickUp Brand
Principles, assets and references.
Logos
The face of our brand.
Full Lockup
Symbol
Special-Use Cases
Our logo can appear in black or white when necessary.
ClickUp Brain
The identity of our intelligence layer.
Brain Max
The visual identity of the Brain Max app.
In Context
Our logo in real environments.
Core colors
The gradients that shape the visual language of the brand.
Gradients
HEX #FF02F0
RGB 255 2 240
HEX #FC6D2D
RGB 252 109 45
HEX #6647F0
RGB 102 71 240
HEX #0091FF
RGB 0 145 255
Typography
The three typefaces that define the brand.
Plus Jarkata Sans
Used for headlines.
Maximize human productivity
Inter
Used for body text.
All humans, all agents
Sometype Mono
Used for captions and illustrations.
INFINITE MEMORY
Logo Guidance
Reference these guidelines when using the ClickUp identity.
Clear space
Things to avoid
Don't change the color
Don't outline
Don't Stretch
Don't rotate
Don't use on colored background
Don't use without symbol
Co-branding
Some partnerships may be approved for the creation of a ClickUp-partner logo lock-up.
Lockup + Partner Logo
Product screens
The product experience, visualized.
PROJECTS
BRAIN
CHATS
DOCS
CALENDAR
SCHEDULING
Application examples
Examples of the brand in use.
